img brand
img brand
CLIENT IMG
AGENCY IMG
ROLE Senior Designer
IMG is a global sports, media and events company, but was struggling with having a consistent brand voice. There was a need for brand guidelines to be developed in order to create consistency across multiple touchpoints.
brief
A refined set of brand guidelines was developed, highlighting IMG's legacy colours while incorporating bold typefaces and a distinctive graphic language. The visual language utilised the legacy ‘ascender’ shape found in the company’s logo which represents the company’s growth, strength and unity. This identity was applied across presentations, internal newsletters, event branding, office posters and social media posts.
