ascender
ascender
CLIENT IMG
AGENCY IMG
ROLE Design Lead
To design the event identity for Ascender, an IMG hosted event inviting the thought-shapers, change-makers and deal makers who collectively define the future of sport.
brief
Utilising the ‘ascender’ shape found in the IMG logo, a geometric and futuristic style was created for this identity. A bright gradient was used to emphasise the concept of ‘ascending and movement’. Note, unfortunately this creative was not the chosen route for final rollout.
